Brief: Develop a typographic campaign that is a visual representation of an emotion; design a typeface, and create a poster, webpage, and storyboard for an Instagram video.

Emotion: Negativity
Concept: Apocalyptic/post-apocalyptic TV series about the demise of humanity and the reclamation of nature.
Typeface development: Based on the concept of degrading concrete buildings being overgrown by foliage and moss.
The stacking of the letters is a visual representation of skyscrapers and apartment buildings - man-made structures - with the arrangement of moss taking over the buildings.